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Religious discourse, pentecostal hegemony and media in Brazil. The televisional presence of Pastor R. R. Soares: a case study.

Magali do Nascimento Cunha. Zuleine Dias Gomes, Filipe Maia, e Thelma Nascimento [1]

Abstract

This article presents the result of the research, with the same title, held by the Research Group Discursus – Practical Theology and Language (School of Theology/Methodist University of São Paulo, 2005-2006). The case study was based in the following questions: (1) why does the pastor founder of the International Church of the Grace of God R. R. Soares have the acceptance of the Protestant audience? (2) why does his visibility beat the visibility of other pastors of the media? The answers to these questions are socialized in this article.

Keywords

Pentecostalismo – comunicación televisiva – Análisis del discurso – Teología Pastoral.

Magali do Nascimento Cunha is journalist, Methodist Lay Person, Masters in Social Memory and Doctor in Communication Sciences, professor in the Methodist School of Theology in Brazil / Methodist University of São Paulo. Electronic address:magali.cunha@metodista.br

[1]

Students at the Faculty of Theology, Universidade Metodista de São Paulo, members of the Research Group Discursus – Practical theology and language. Besides these article authors, other students, members of the research group, have contributed with the research through debates that produced the contents of this article: Silvia Helena Almeida, Marcelo Batista, Vanilda Donizetti Botteon, Rosângela Galante, Sonia Germanos, Luana Martins Golin, Marcos José Martins, Viviane Troitinho Soares Rita, Edna Maria da Silva e Glenn Ynguil.