Revista Organizações em Contexto (ROC) - Diretoria de Pesquisa e Pós-Graduação - Universidade Metodista de São Paulo - UMESP.
ISSN Versão Eletrônica 1982-8756
ISSN Versão Impressa 1809-1040 (2005-2008)
Este obra está licenciado com uma Licença Creative Commons Atribuição-NãoComercial 4.0 Internacional.
Found Money Guide Review
por Shira Mary (09-02-2019)
If you own an e-commerce business or you are a part of an online business then it is common Found Money Guide for you to see an average of 2 in 100 people actually visiting the website and buying your service or product. Digital marketing agencies say that bringing traffic to the website is easier than to convince the customer to buy the product or service.Sales in person or sales on the internet do not come easily. In both the scenario, you have to convince the person and if that does not work then you have to shoot the most powerful arrow in your quiver - Offer, Sale, and Discount. These strategies hardly fail to grab a customer's attention and when you sell online then the social media marketing agencies term the tactics as retargeting and remarketing.Retargeting it refers to reaching out to your audience and entice them into buying the product they recently searched on your website. This method takes advantage of cookies and your surfing pattern to bring you the same product, you looked on the website, with eye-catching and pocket-friendly offers.Retargeting can be performed in two way,On-site targeting: This method involves targeting customers who have already purchased your product or service and continue to do so. Social media marketing companies say that it is easier to make a sale from an existing and satisfied customer.Here is a list of a few ways to target the customers who have interacted with you previously,Retarget the product they recently searched for Appear on the websites that brought them to you (social media, blogs etc.)Those have signed for your newsletter and showed interest in your service but did not purchaseThe above ways have proven a good hike in sales with increased customer's interaction.Off-site targeting: Through this method, you target the people who can be your potential customers as they show similar tastes as your current customers. You may also target the people who visit the similar websites like yours. In many of these cases, the social media activities play an important role because you may know what pages they follow and how often do they interact with the brands like your own.RemarketingLike retargeting, remarketing has the similar purpose of increasing the sales. However, with time people cannot differentiate between the two but they are equally important in driving up the business return for investment (ROI). The process involves interacting with people personally yet formally.Digital marketing companies explain the method by reaching the customers through emails. Sounds familiar? How many times have you received an email reminding you of low balance and recharging? Haven't you received an email with a survey and coupon codes? Did that make you visit the website again and buy the product? How many time did you receive loyalty points or coupons for your recent or future payments
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